Chennai, Mar 10 (PTI) Food major Nestle India today appointed Southern actor Suriya and wife, actress Jyothika, as brand ambassadors for their flagship Nescafe Sunrise brand in South zone.
"..We are honoured to have the royal couple of South India -- Actor Suriya and Jyothika...," Nestle India Chairman and Managing Director Antonio Helio Waszyk told reporters here.
Bollywood actress Deepika Padukone was brand ambassador for Nescafe Classic for the Northern region last year.
He said Nescafe, which saw a drop on its market shares over the last few years, witnessed "acceleration" on its growth from the second half of 2010.
On being appointed as the brand ambassador, Suriya said he was happy to be part of such a brand.
As part of the new initiative, Nestle India launched a new television commercial with the actors which would be released on television screens from March 12.
Nestle India has planned to make significant investments on new marketing activities, Waszyk said declining to reveal the financials.
Currently Nestle India retails various brands under the division -- milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery.
